Presenters: Melissa E., Outback Group, Durham, NC; Lois L., Nick of Time Group, St. Louis, MO
Define website goals, user needs, and measurement practices before choosing tools or building features for AA websites.
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Description
Define AA websites strategy tools by starting with purpose, audience, and measurable goals before choosing platforms or features. Connect digital strategy with primary purpose, user personas, newcomer needs, professional outreach, member service, contributions, analytics, and practical ways to evaluate whether a website is actually helping visitors complete the tasks they came to do.
Attendees will learn the following regarding AA websites: How to establish a primary purpose for your site and why that is important. How to define goals for site visitors and tools that can help deliver on those goals – we call this part into action. How to measure if your site is working for you – or in AA language – how to take continuous inventory of your AA site or application. In addition attendees will receive a handout with resources for further learning.
From the NAATW 2016 Workshop, Nov. 18-20 | Winston-Salem, NC
